Juliana Prana Makeup

Made from all natural ingredients, these vegan cosmetics directly help rescued animals.

JULIANA PRANAis the world’s first line of vegan cosmetics to exclusively support rescued animals with 100% of profits from sales given Juliana’s Animal Sanctuary, a 501c3 registered non-profit in Maryland, USA.

The vegan makeup line is launching via Kickstarter on September 20th and will be offering discounted perks for backers willing to help the non-profit fund its initial production that will include Matte Lipstick, Aloe Foundation, Pressed Eyeshadow Powder, Cream Concealer, and Lash Extending Mascara.

The inspiration for this innovative social enterprise comes from providing love and caring for the animals at Juliana’s Animal Sanctuary (www.JulianasAnimalSanctuary.org) the only farmed animal sanctuary in Colombia, South America.

In a world so divided, JULIANA PRANA’s mission is to promote equality for all beings by allowing makeup lovers to express their inner and outer beauty with 100% natural cosmetics and 100% of profits to help rescued animals. The brand’s unique tagline: Beauty with Compassion perfectly illustrates this point.

Prana is a Sanskrit word that means life force, and it also stands for Protecting Rescued Animals Now and Always (PRANA).

Juliana’s Animal Sanctuary was founded in 2009 by Juliana Castaneda Turner and registered as a non-profit in the US in 2015 with a platinum status on Guidestar. The sanctuary currently cares for 96 animals and was the first animal sanctuary established in South America.

100% for Animal Rescue

All the profits from the sale of Juliana Prana Makeup™ go directly to helping rescued animals at Juliana’s Animal Sanctuary.

The PRANA in our brand name spells out our intentions:

Protecting Rescued Animals Now & Always

Beauty with Compassion

Juliana’s Animal Sanctuary is a 501c3 registered charity in the United States, however, the sanctuary is located in Colombia, South America.

Juliana’s Animal Sanctuary was the first farmed animal sanctuary established in all of South America in 2009 and is the only one existing in Colombia, where we currently care for 80 rescued animals, including bullocks, pigs, roosters, chickens, rabbits, dogs, cats and a cow. We believe that all animals deserve respect and protection. Our slogan:

Our slogan: Spiritual Equality for all Beings is something we learned from Saint Francis of Assisi, who taught that all animals are our brothers and sisters. In addition to our extensive animal rescue work, we place a high priority on vegan advocacy through direct contact, cooking classes, and a strong online and media presence.


Juliana Prana Makeup was born from a desire to highlight the natural beauty of a woman without compromising the happiness of animals.

All our products are 100% natural and vegan, which means they are also not tested on animals.

You may not realize just how big a problem animal testing around the world. Here are some statistics for the United States.

  Animal Testing Statistics Data
 Total number of cats in the U.S. 76,430,000
 Total number of dogs in U.S. 54,000,000
 Total amount of dogs and cats put to death each year 13,400,000
 Total amount of animals killed each year in research 19,500,000
 Total percent of all testing done on rodents (rats or mice) 87.5 %
 Total percent of testing done on non-human primates .5 %
 Total percent of animals tested that experience pain 6 %
 Total percent of animals that experience no pain 61 %
 Total percent of animals euthanized to avoid pain 31 %
 Total percentage of Adults who say they’re against animal testing 43 %
 Total amount of animals in the U.S. used for testing on agricultural experiments 1.13 million (not including mice and rats)
 Number of Animals in Research Annually Data
 Species Total Number
 Dogs 66,610
 Primates 57,531
 Pigs 58,598
 Rabbits 245,786
 Cats 22,921
 Hamsters 176,988
 Sheep 32,260

To honor all animals, Juliana Prana Makeup is a social enterprise with 100% of profits benefitting the rescue of animals and animal rights advocacy.


Ph: 301 88 1107

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